Etherless Learning

learning everywhere, all the time

Irrational decisionmaking

Posted by Ming Ling on September 20, 2010

More interesting resources for those who enjoy cognitive science, judgment and decisionmaking, and/or behavioral economics.

In this TED Talk, Dan Ariely asks, “Are we in control of our own decisions?”

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.


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